The Beef Jerky Outlet story is pretty simple really. Take the highest quality USDA approved jerky you can find and build a store around it. Make it in small batches so it will always be fresh. Fill the store with so many varieties and flavors of “made in the good old USA” jerky that folks will be amazed. Oh yeah, make the experience fun too. Give out lots of free samples so guests will not HOPE they like their choice . . . they will KNOW they LOVE it!