From mining diamonds in South America to hand-selecting thousands of loose stones for his nine showrooms, International Diamond Center owner Keith Leclerc has done it all. With a priceless understanding of what happens behind-the-scenes in the diamond industry, and the business savvy to go even further, Keith opened International Diamond Center’s first retail location in Clearwater in 1990. “I never thought in a million years I’d be in the jewelry business. But I am, and I love it,” he says. His experience in all facets of the business, from the mines and wholesale to manufacturing and retail, allowed him to sustain and even grow the company through tough economic times. IDC currently has nine locations between Clearwater and Savannah, Georgia, with plans to expand. Today, IDC is an exclusive partner to some of the most renowned brands in the world, including Forevermark, Tacori and Verragio. “Our mission is to empower consumers while making the purchase of a diamond the romantic and exciting experience it should be,” Keith says.